Alice® OnBoard (patent pending) streams hyper-personalized content directly to visitors' own smartphones. It delivers narration, context, and multimedia in the guest's chosen language at streaker/stroller/student depth levels, tailored to interest, age, preferred voice, and tone. Zero or near-zero hardware deployment via existing WiFi with a QR/NFC start point. No app install required — visitors connect with what they already carry
Alice® OnBoard extends the Alice® experience to the most personal device visitors already carry — their phone. As visitors move through a venue, OnBoard delivers personalized content drawn from the Alice® Body of Knowledge — a CMS the venue owns and controls. Because depth levels, interests, and personalization variables mean no two visits need be the same, Alice® OnBoard drives repeat visits: guests can return and choose different interests, different depth levels, and experience entirely different content at exhibits they've seen before. It adapts to their language, their interests, and their pace. The experience is governed by the same WorldModel™ consent framework as all AV++® technologies: visitors control what they share, and the system respects their preferences. For venues, OnBoard eliminates the cost and logistics of managing physical audio guide devices — no charging stations, no sanitization, no lost hardware.
Capabilities
Key Features
No App Required
Works through the visitor's phone browser — no download, no installation, no friction.
Exhibit-Specific Content
Delivers context that matches the exact exhibit or display the visitor is viewing.
Consent-Governed
Visitors choose their preferences. The system respects them. WorldModel™ enforced.
Multilingual
Supports 30+ languages — visitors choose their language and experience it naturally.
Eliminates Hardware
No audio guides to purchase, charge, sanitize, or track. Visitors use their own devices.
Personal Pace
Visitors explore at their own speed — OnBoard keeps up, never rushes.
Alice® OnBoard turns every visitor's phone into a personal, intelligent guide to your venue.
Hover over each market to discover how the AV++® ecosystem transforms that vertical.
🖼️ Museums
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🎢 Theme Parks
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🌐 Visitor Centers
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💼 Corporate
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🎬 Entertainment
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📣 Branding
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🛍️ Retail
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🚢 Cruise Ships
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🏨 Hospitality
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🎓 Education
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🏥 Healthcare
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🎟️ Trade Shows
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🏛️ Government
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✈️ Transport Hubs
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🏙️ Smart Cities
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🎖️ Military & Defense
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🏟️ Sports Venues
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🦁 Zoos & Aquariums
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🔬 Science Centers
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🎰 Casinos
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🕯️ Memorials
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🍽️ Restaurants
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📚 Libraries
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⛪ Religious Facilities
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🚗 Drive-Through
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💪 Fitness & Wellness
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Why Are We Doing This?
Five New Monkeys
There is a well-known parable about five monkeys. It is not really about monkeys. It is about what happens when a group keeps enforcing a rule long after the original reason for that rule has disappeared. In AV and Location Based Entertainment, that pattern shows up all the time.
Five monkeys are placed in a habitat with a ladder in the middle. At the top of the ladder hangs a bunch of bananas. Naturally, one of the monkeys climbs the ladder to grab the bananas. When it does, the researchers spray the rest of the monkeys with cold water. After a few attempts, the monkeys quickly learn the connection.
Banana = Cold Shower.
Before long, whenever a monkey even tries to climb the ladder, the other monkeys pull it down and beat it up to stop it.
1One original monkey is replaced. The new monkey tries to climb. The others attack. It learns not to climb — even though it has never been sprayed.
2Another original is replaced. Same result. The new monkey learns the rule.
3This continues until all five originals are gone.
None of them have ever been sprayed. None of them know why.
But none of them will climb the ladder. And if a new monkey tries, the group will still beat it up.
Why? Because that is just the way things are done.
That is how large parts of this industry still operate.
Too many teams inherit technical assumptions from the last project, then production assumptions from the last technical stack, then budget assumptions from the last production model. Eventually those assumptions stop looking like choices and start being treated like physics.
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Much of that behavior comes from designing around proprietary black box hardware. Once a system is built on closed, single-purpose devices, everything downstream begins to conform to their limitations. Workflows. Support models. Spare strategies. Upgrade paths. Before long, entire organizations are protecting the ladder — without asking whether the ladder still needs to be there.
We chose a different starting point.
We built a system that bases AV hardware on non-proprietary compute node hardware rather than on closed black box endpoints. That decision changed the problem space.
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Hyper-personalization became possible — behavior no longer had to be locked inside fixed-function hardware. Experiences could become adaptive, contextual, and individualized in software.
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Spares were minimized — standardized around a smaller family of node types instead of a growing inventory of specialized proprietary devices.
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Upgrades became easier — increasing capability often means increasing compute available to a node, not replacing entire subsystems.
Once that foundation was in place, the next step became obvious. If the hardware layer could be modular, compute-defined, and adaptable, then the experience layer could be orchestrated the same way.
That is why we then moved on to creating the WorldModel™ architecture — a framework for coordinating intelligence, interaction, content, control, and personalization across the entire environment - what we describe as “macro” level - to extend those capabilities beyond the “micro” level as they are used within the core technologies that underly the shape of the WorldModel™ architecture.
We did not set out to defend the old ladder. We set out to remove the reasons people thought they could not climb it.
We created a system that replaces inherited black box constraints with a modular compute foundation, enables hyper-personalization, minimizes spares, simplifies upgrades, and opens the door to WorldModel™.
