Alice® is patent-pending and stands at the forefront of personalized media delivery — a patented AI-driven system that transforms audience engagement in exhibition-focused spaces. Drawing from the Alice® Body of Knowledge CMS — a patented method that preserves curatorial integrity and helps prevent AI confabulation — Alice® guarantees that content is accurate and aligned with the venue's storytelling or educational goals. The venue owns and controls the Body of Knowledge: every narrative, fact, and story delivered to visitors is institution-approved content, not AI-generated guesswork. Critically, the venue owns the Body of Knowledge — they control what content is delivered, not the AI. Because depth levels, interests, and personalization variables mean no two visits need be the same, the Body of Knowledge also drives repeat visits — a strong selling point for museums, heritage sites, and science centers. Visitors can set preferences including language (100+ supported), age-level, interests, and delivery style — and Alice® adapts content in real time based on interactions and feedback, making each visit uniquely personalized
Traditional audio guides play the same content for everyone. Alice® is fundamentally different. Powered by AI and governed by WorldModel™, Alice® understands context — who the visitor is, what they've already seen, what language they speak, and what level of detail is appropriate. In a museum, Alice® might deliver a simplified narration for a child and a scholarly deep-dive for an expert — in the same gallery, at the same time. In a theme park, Alice® can weave an ongoing storyline across multiple attractions. In a corporate experience center, Alice® tailors the brand story to each visitor's industry.
Capabilities
Key Features
Context-Aware Narration
Adapts content based on visitor profile, location, history, and preferences.
Multilingual Delivery
Supports 30+ languages with natural-sounding delivery — no pre-recorded tracks needed.
Accessibility Modes
Audio descriptions, simplified language, and adapted pacing for diverse visitor needs.
Continuous Storylines
Weaves narrative across multiple spaces, remembering what each visitor has already experienced.
WorldModel™ Governed
Every content decision passes through governance layers — age-appropriate, consent-aware, policy-compliant.
Works on QuickSilver®
Runs on standard QuickSilver® nodes — no proprietary hardware required.
Alice® transforms passive exhibits into personalized conversations between your venue and every visitor.
Hover over each market to discover how the AV++® ecosystem transforms that vertical.
🖼️ Museums
Use Case
🎢 Theme Parks
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🌐 Visitor Centers
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💼 Corporate
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🎬 Entertainment
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📣 Branding
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🛍️ Retail
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🚢 Cruise Ships
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🏨 Hospitality
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🎓 Education
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🏥 Healthcare
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🎟️ Trade Shows
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🏛️ Government
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✈️ Transport Hubs
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🏙️ Smart Cities
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🎖️ Military & Defense
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🏟️ Sports Venues
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🦁 Zoos & Aquariums
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🔬 Science Centers
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🎰 Casinos
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🕯️ Memorials
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🍽️ Restaurants
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📚 Libraries
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⛪ Religious Facilities
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🚗 Drive-Through
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💪 Fitness & Wellness
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Why Are We Doing This?
Five New Monkeys
There is a well-known parable about five monkeys. It is not really about monkeys. It is about what happens when a group keeps enforcing a rule long after the original reason for that rule has disappeared. In AV and Location Based Entertainment, that pattern shows up all the time.
Five monkeys are placed in a habitat with a ladder in the middle. At the top of the ladder hangs a bunch of bananas. Naturally, one of the monkeys climbs the ladder to grab the bananas. When it does, the researchers spray the rest of the monkeys with cold water. After a few attempts, the monkeys quickly learn the connection.
Banana = Cold Shower.
Before long, whenever a monkey even tries to climb the ladder, the other monkeys pull it down and beat it up to stop it.
1One original monkey is replaced. The new monkey tries to climb. The others attack. It learns not to climb — even though it has never been sprayed.
2Another original is replaced. Same result. The new monkey learns the rule.
3This continues until all five originals are gone.
None of them have ever been sprayed. None of them know why.
But none of them will climb the ladder. And if a new monkey tries, the group will still beat it up.
Why? Because that is just the way things are done.
That is how large parts of this industry still operate.
Too many teams inherit technical assumptions from the last project, then production assumptions from the last technical stack, then budget assumptions from the last production model. Eventually those assumptions stop looking like choices and start being treated like physics.
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Much of that behavior comes from designing around proprietary black box hardware. Once a system is built on closed, single-purpose devices, everything downstream begins to conform to their limitations. Workflows. Support models. Spare strategies. Upgrade paths. Before long, entire organizations are protecting the ladder — without asking whether the ladder still needs to be there.
We chose a different starting point.
We built a system that bases AV hardware on non-proprietary compute node hardware rather than on closed black box endpoints. That decision changed the problem space.
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Hyper-personalization became possible — behavior no longer had to be locked inside fixed-function hardware. Experiences could become adaptive, contextual, and individualized in software.
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Spares were minimized — standardized around a smaller family of node types instead of a growing inventory of specialized proprietary devices.
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Upgrades became easier — increasing capability often means increasing compute available to a node, not replacing entire subsystems.
Once that foundation was in place, the next step became obvious. If the hardware layer could be modular, compute-defined, and adaptable, then the experience layer could be orchestrated the same way.
That is why we then moved on to creating the WorldModel™ architecture — a framework for coordinating intelligence, interaction, content, control, and personalization across the entire environment - what we describe as “macro” level - to extend those capabilities beyond the “micro” level as they are used within the core technologies that underly the shape of the WorldModel™ architecture.
We did not set out to defend the old ladder. We set out to remove the reasons people thought they could not climb it.
We created a system that replaces inherited black box constraints with a modular compute foundation, enables hyper-personalization, minimizes spares, simplifies upgrades, and opens the door to WorldModel™.
