Define the experience
What should people understand, feel and be able to do? We work with your team to turn that intention into a design brief covering the audience, interactions, physical setting and practical constraints.
Start with the brief ↗DESIGN
Design that supports
the creative vision.
We work with clients, architects, designers and exhibit houses to turn ideas into experiences and systems people can see, hear and use. Our design work connects interactions, sound, media and physical elements with the engineering that makes them work.
FROM IDEA TO DETAIL
A design team that can make it work.
Make the idea tangible
Layouts, interfaces, models and prototypes let the team examine how a design will behave. Software, sound, controls and physical elements can be developed together, with the detail tested before it is repeated across an installation.
Engineering and programming ↗Carry it into use
Detailed design connects materials, equipment, software and installation requirements. Access for maintenance, operator controls and future changes belong in the design alongside the opening experience.
Integration and commissioning ↗DESIGN IN PRACTICE
Different questions. Different design answers.
A mobile exhibition about early learning
For the Museum of Teaching and Learning, Mad developed the mobile Your Baby’s Amazing Brain exhibition. Physical exhibits and interactions bring early brain development into a space designed to travel.
Explore the mobile exhibition ↗An interaction with a world of detail
At Warner Bros. Studio Tour London, Mad’s work included gigapixel photography, graphics and interactive programming for eleven stations around the Hogwarts Castle Model.
Explore the interactive work ↗Physical exhibits with a complete language experience
At the Albert Robles Center, Mad’s work included digital and physical exhibits. The center can switch all its text between English and Spanish within seconds.
Explore the center ↗TECHNICAL DETAILDetail the next stage can use.
Open the engineering detailClose this sectionLook for the red circuit symbol for engineering detail.
The agreed scope determines the deliverables. These can include concept and interaction development, schematic and detailed design, 3D visualization, acoustic and audio system planning, software interface definitions, equipment schedules, prototypes and installation coordination.
| Design question | Possible output |
|---|---|
| What should the visitor experience? | Experience requirements, interaction sequences and a prototype of the critical behavior. |
| How do the physical and digital parts meet? | Interface layouts, control behavior, enclosure and mounting requirements, and coordination drawings. |
| What must the room support? | Audio coverage and acoustic requirements, power and network provisions, equipment placement and service access. |
| How will the team know it works? | Design intent and acceptance criteria that can guide development, commissioning and support. |
Mad can contribute a defined package alongside your existing designers, or carry an agreed scope through design, engineering, fabrication and integration. Responsibilities and approvals are established with the project team.
LET’S BUILD WHAT COMES NEXT
What does your design need to make possible?
Bring a brief, a sketch, an existing exhibit or a problem that needs a new approach. We can define the useful next step together.
Talk about your design