Every route into Mad.

Mad stages, installs, configures and commissions connected systems, coordinates interfaces and prepares the venue team for daily operation.

Mad combines design, software, engineering and fabrication to develop interactive experiences, sound environments, physical exhibits and practical systems.

Mad helps diagnose issues, maintain installations and plan system updates, with service scope, response arrangements and responsibilities agreed.

Mad coordinates design, software, fabrication and installation with clear scope, decisions, schedules, responsibilities and handover requirements.

Mad develops interactive software, controls and systems engineering, connecting creative intent with the digital and physical detail needed to deliver it.

Mad consultancy clarifies ideas, assesses existing systems and develops practical requirements, budget options and an achievable project scope.

Mad combines design, engineering, software, fabrication, integration and support for interactive experiences and systems, from early ideas to existing venues.

Explore Mad Systems’ historical museum, heritage and corporate projects, including Augusta Canal, Liberty Bell, ExxonMobil and the National Constitution Center.

Mad's first PixelsEverywhere visitor center: complete English and Spanish switching, digital interpretation and custom physical exhibits for WRD in Pico Rivera.

Mad's original and renewed AV work for Blue Planet Theater at Gwinnett Environmental and Heritage Center.

Wireless QuickSilver and RFID-linked interactives for Crayola IDEAworks, a traveling creativity exhibition that premiered at The Franklin Institute in 2021.

Mad integrated display, audio, microphones and QuickSilver controls for Dimensions in Testimony at El Paso Holocaust Museum & Study Center.

Mad developed a Pepper’s Ghost presentation and integrated audiovisual systems for interactive testimony at the Virginia Holocaust Museum in Richmond.

Mad Systems designed, manufactured and installed Discovery Cube Los Angeles’s interactive tornado, with touchscreen-controlled airflow and lighting.

Mad Systems created ESPN SportsCenter lobby exhibits with interactive towers, video displays and a scheduling board driven by studio data.

Mad Systems delivered the technical system for Everglades Airboat Adventure: motion, projection, multichannel audio, controls and special effects.

Explore 42 Mad Systems project records: museum AV, visitor centers, interactive exhibits, themed attractions and corporate environments, with project photography.

Mad's projection and media systems for Fantasy: Realms of Imagination at Bowers Museum, with wireless QuickSilver and TeaParty show control.

Mad's software and AV integration for Fire! Science & Safety at California Science Center, connecting physical controls with bilingual interactive media.

Mad Systems designed and installed audiovisual systems, interactive exhibits and mechanical telluria for Griffith Observatory in Los Angeles.

Mad consulted, designed and implemented the audiovisual and interactive equipment for the Truman Library and Museum redevelopment in Independence, Missouri.

Mad developed displays and interactives for HP Inc.’s Customer Welcome Center in Palo Alto, including three video walls and a lobby display.

Mad's design and physical installation for Mesa Water Education Center, including interactive media and projection-mapped pump-room interpretation.

Mad's LED-wall and AV integration for Missouri Botanical Garden, including TeaParty control and brightness adjustment informed by daylight and light sensors.

Mad’s wireless QuickSilver installation at Mosaic, the Jekyll Island Museum, supported exhibit media and eliminated a dedicated equipment room.

For National Geographic, Mad reconstructed a proposed nineteenth-century flying machine through physical engineering and fabrication.

Mad built an enlarged Antikythera mechanism for National Geographic’s Naked Science documentary, bringing ancient engineering into physical form.

Mad renewed three Orange County Regional History Center exhibit spaces in Orlando with QuickSilver media servers, interactive controls, projection and sound.

Mad created Professor Pennypickle’s space-and-time travel exhibit with a custom console, eight projectors and an immersive audio environment.

Mad's QuickSilver integration for the Steelers Hall of Honor Museum at Acrisure Stadium in Pittsburgh.

Mad contributed to the interactive Cabinet Room experience at the Gerald R. Ford Presidential Museum in Grand Rapids, Michigan.

Mad's Romero Visitor Center renewal combines dome projection, curved displays, physical effects and interactive exhibits with QuickSilver and TeaParty control.

Mad developed audiovisual systems and acoustic approaches for Science Storms at Chicago’s Museum of Science and Industry, an open science gallery.

Mad Systems developed control systems, graphics, media and interactive software for robotics exhibits at the Smithsonian National Air and Space Museum.

Mad delivered audiovisual systems for Sony Wonderverse at Oakbrook Center in Oak Brook, Illinois, bringing sound and image into a varied entertainment venue.

Mad created a walk-through projection container and indoor fog theater for artist Taiji Terasaki, engineering for the demands of mist projection.

Mad Systems designed museum AV and interactives and renewed the children’s television studio at The Children’s Museum of the Upstate.

Mad's 2017 audiovisual and interactive work for the Fred Kavli memorial and meeting facilities at The Kavli Foundation headquarters in Los Angeles.

Mad Systems provided consultancy, design, implementation and initial media for the outdoor entrance video wall and audio at The Living Desert.

Mad supplied immersive audio and audiovisual equipment for TIME’s The March, a civil-rights exhibition at Chicago’s DuSable Museum.

Mad combined a seven-display interactive glass wall, museum-quality interactives and conferencing at USC Shoah Foundation’s headquarters.

Mad's QuickSilver and Alice installation at Vista del Lago explains LiDAR and other DWR technologies through age- and language-tailored exhibit media.

Mad created gigapixel imagery, graphics and software for eleven Hogwarts Castle Model stations, plus Marauder’s Map and visitor movie-making interactives.

Mad transformed a trailer into MOTAL's Your Baby's Amazing Brain exhibition, with interactive learning in four languages and a projection-mapped brain.

Explore Hatter DSP blocks, Lua and Python, soundscapes, MTCL and CTCS privacy sensing, head tracking, personal delivery and continuing acoustic engineering.

QuickSilver connects reliable AV with local AI, private recognition, visitor companions, accessible guidance and a practical path to future technologies.

Alice® tailors media to age, interests and chosen depth using venue-approved knowledge, with language, accessibility and opt-in continuity.

Alice® Avatars guide, educate and entertain with stories tailored to age, interests and chosen depth, using venue-approved knowledge and permitted visit continuity.

Alice® OnBoard delivers age-appropriate, interest-led media on visitors’ own devices, with chosen depth, language and accessibility.

Mad designs, engineers, integrates and supports audiovisual and interactive systems, developing sound, media, interfaces and control around the creative brief.

AV++ Analytics brings selected use, dwell, flow and system observations to venue teams, with clear data sources, permissions and retention.

Explore AV system integration, QuickSilver®, Alice®, Lory®, Mad Hatter™, WorldModel™ and the wider Mad Systems technology family, with capability status and project scope.

CaterPillar is patent-pending guidance for blind and low-vision visitors, connecting audio cues, authored routes and personal interpretation.

CheshireCat® connects consented recognition with visitor preferences. Choose local processing, a temporary visit or opt-in membership continuity.

CheshireTracks develops local camera sensing for occupancy heat maps and visual exhibit checks, without identifying visitors or retaining their images.

Find Mad’s complete technology family, support tools and reference architectures, with clear routes to product capabilities, implementation scope and development status.

PixelsEverywhere makes visual interpretation programmable. Discover the first installation at ARC and complete English and Spanish language dignity.

LifeSaver reduces unnecessary equipment operation through occupancy and schedules, with power stages and visitor-ready wake sequences planned together.

LookingGlass® Concierge connects configured occupancy, queue and operational information with staff awareness and permitted guest-experience responses.

Lory® delivers approved parallel audio, captions, sign-language video and multilingual media through supported personal-device paths, including ListenAssist®.

Explore Mad Hatter: a complete audio DSP with Lua and Python, soundscape authoring, Mad Presence head-tracked loudspeaker listening and private acoustic checks.

Retain suitable displays, projectors and speakers while replacing legacy playback and control with QuickSilver®. Add selected AV++® capabilities after retrofit.

TeaParty coordinates media, lighting, power and supported effects on QuickSilver through scheduled cues and events, with timing defined for the venue.

The Deck™ gives docents, operators and maintenance teams the controls and system views assigned to their roles in a configured Mad installation.

TruCheck connects visual checks from CheshireTracks, acoustic verification from Hatter and operator inspection through TruView to the intended experience.

TruView™ provides configured remote visual checks of displays, projection and exhibit state, with view coverage and access controls defined for the venue.

WonderLens™, currently under development, explores spatial overlays that connect digital interpretation with physical exhibits on the QuickSilver® architecture.

Explore Maris J. Ensing’s books and the current WorldModel.global reference, with a clear distinction between architectural patterns and project implementation.

Mad Intelligence keeps engineering active after the team leaves, connecting the designer’s intent, system capabilities and evidence of the experience.

Explore retained requirements, qualified resources, physical verification, governed adaptation and lifecycle continuity in the Mad Intelligence architecture.

How shared operational state supports consent, coordinated decisions and verification within the WorldModel™ architecture for intelligent physical environments.

Explore the ten WorldModel architectural layers and eleven cross-cutting policies, including safety precedence, consent, resilience and non-gating assurance.

View and download the five WorldModel architecture diagrams: ten layers, eleven policies, runtime, federation and the Mad technology landscape.

Explore the WorldModel™ reference architecture for governed decisions, consent, coordination, safety and accountability in intelligent physical environments.

The WorldModel™ OS reference interface connects shared operational information and governed actions. Software availability and implementation scope are defined separately.

How Mad handles website enquiries, contact security, browser reading preferences and first-party aggregate website counts.

Mad Systems designs, engineers, integrates and supports AV systems, interactive exhibits, sound, video, projection and show control for physical venues.

Explore current career opportunities and contact Mad about joining the team.

Introducing Mad, the next chapter of Mad Systems: AV engineering, interactive experiences and intelligence that keeps design intent in view for years to come.

Mad news, project records, design and engineering guides, technology perspectives and a clearly labeled historical archive.

Explore Mad patents, technology marks and patent-pending work in Mad Intelligence, Hatter, WorldModel, WonderLens, CaterPillar and privacy-conscious sensing.

Patent marking for Mad Systems technologies. View issued patent references and the products and methods associated with those patents.

Talk with Mad about design, a new project, an existing system, specialist engineering, a partnership or a focused Wonderland demonstration.

Practical enclosure-cooling considerations: heat load, equipment limits, controlled airflow, recirculation, access and verification in the installed condition.

Mad’s website accessibility approach, WCAG 2.2 AA target, reading controls, reduced motion and ways to request help.

Work with Mad on a defined design, software, engineering or technology scope, with clear interfaces, responsibilities and acceptance evidence.

Alice Technology at Flux Innovation Lounge, London: a dated Mad archive entry with verified context and original-source links.

Alice-Based Exhibition for DWR's Vista Del Lago: a dated Mad archive entry with verified context and original-source links.

Alice in two documented 2024 settings: Vista Del Lago interpretation and London’s Flux Innovation Lounge, with current product scope kept separate.

Mad connects design and delivery with operation, maintenance and system evolution, for new venues and installations already in use.

The WorldModel and CGL announcement, with current architecture, patent filings, implementation scope and project qualification clearly distinguished.

A practical design guide to coordinating audiovisual experiences with cable routes, cooling, acoustics, power and the intended visitor experience.

Part II of the design guide: early coordination, infrastructure planning and realistic options for adapting a venue system as requirements change.

Practical articles and references for clients, designers and technical teams on design, AV, multilingual experiences, system support and governed intelligence.

Museum design considerations grounded in interpretive purpose, varied media, accessibility, editorial control, evaluation and practical operation.

Connect your content and interaction design to a physical venue with Mad software, playback, show control and permitted visitor context.

CI: Three Questions: a dated Mad archive entry with verified context and original-source links.

Develop a museum experience through interaction, prototypes, physical design, software and commissioning, with examples from Mad’s project work.

Plan content, interfaces and media so different visitors receive a complete experience, with language, access, preferences and privacy in view.

An application perspective on media and interaction for training, with platform functions separated from domain-specific validation and learning outcomes.

Plan equipment access, software dependencies, recovery, service responsibilities and the evidence a venue needs at handover and through its working life.

Mad helps designers develop interactions, sound, media and physical interfaces, then connects creative intent to practical engineering and delivery.

A late-1990s sound-environment account: layered background tracks, controlled random foreground sounds and loudspeakers placed through a themed space.

Find how Mad works with owners, designers, architects, integrators, developers, procurement teams and public institutions, with optional technical detail.

The five monkeys parable and why Mad chose non-proprietary compute hardware for adaptable, personalized audiovisual systems.

Fourth Patent for Recognition-Based Media Delivery: a dated Mad archive entry with verified context and original-source links.

A dated perspective on responsive places, with design, consent and coordination explained through illustrative scenarios and current development context.

Choose systems for the experience and its future. A QuickSilver retrofit establishes the foundation for adding selected AV++ capabilities.

Mad coordinates acoustics, equipment, networks, power and maintenance access with building and exhibit design, from the brief through installation.

Bring Mad into a brief, design, specification or existing-system review. Define experience requirements, prototype questions and a practical next step.

Develop an AI-assisted visitor experience around approved content, visitor choice, local services, human control and a testable implementation.

Meet the people behind Mad. Designers, engineers, programmers and project teams turn invention and shared expertise into working experiences.

Connect design, media, software, fabrication and installation. Resolve the right interfaces and decisions at each stage of an experience.

Plan for operators, diagnosis, maintenance and component refreshes, with lessons from Mad’s long-term work at Blue Planet Theater.

Connect authored content, visitor choices, privacy and QuickSilver infrastructure to create a defined, personal visitor experience.

Meet the Mad team: combining design, engineering, software and fabrication since 1998 to create experiences and develop technology for their future.

Planning a traveling or international experience: qualified power, spares, transport, assembly and authored language options for each venue.

The issued patent behind Alice® technology, with the granted record and current product information.

The issued patent behind Lory® technology, with the granted record and current product information.

The issued patent behind CheshireCat® technology, with the granted record and current product information.

The LifeSaver introduction, with configured power states, visitor readiness and measured energy benefits explained for the actual installation.

Read project coverage, interviews and technology reporting about Mad, plus selected opinion by Maris Ensing, with publication dates and original headlines.

Maris J. Ensing is the founder of Mad and author of cornerstone articles on architectural AV, governed AI, and intelligent physical environments.

Download official Mad logos and company boilerplates. Find rebrand information, a founder biography, technology descriptions and press contact details.

What standard computer hardware contributes to maintainable venue systems, and why configuration, software, specialist controls and support still matter.

Opening of Crayola IDEAworks: a dated Mad archive entry with verified context and original-source links.

The issued patent behind LookingGlass® Concierge technology, with the granted record and current product information.

Mad patented technology for personalized media: define the visitor experience, examine relevant IP and establish a qualified implementation scope.

What W3C Verifiable Credentials 2.0 supports, which privacy choices depend on implementation and how a venue could evaluate a limited exchange.

Joe Kleiman’s April 2024 InPark interview about Mad, Alice, Lory and QuickSilver, linked to the original with a separate current technology note.

Mad connects design and engineering with multilingual content, accessibility, practical operation and lifecycle requirements for public institutions.

QuickSilver at Blue Planet Theater: a dated Mad archive entry with verified context and original-source links.

QuickSilver at Harry S. Truman Presidential Library: a dated Mad archive entry with article-availability information and a specific related resource.

The 2019 QuickSilver perspective revisited through specific design decisions, qualified replacement paths and current operating tools.

A dated perspective on personalized retail experiences, with visitor choice, venue-controlled content and application concepts clearly distinguished.

A guide to loudspeaker selection and placement, intelligibility and adjacent exhibits, with acoustic design distinguished from playback and level controls.

Mad helps define project requirements, RFP criteria, implementation scope and acceptance evidence for design, media and intelligent venue systems.

An archived design response for the look of a split-flap board using a digital display, with optional personalization separated from the recorded project.

How maintainability, documentation, software support and qualified upgrades shape a venue system’s useful life, with a documented Blue Planet renewal.

Maris J. Ensing’s three-wave perspective on immersive intelligence, with present tools, governed context and future personal-AI cooperation distinguished.

An avatar-guide perspective inspired by an astronaut visit, with the imagined museum tour separated from Mad’s Samtoo demonstration and development work.

A dated filing perspective on portable preferences and personalized experiences, with patent status, future scenarios and implemented scope distinguished.

The May 2020 QuickSilver Toolbox webinar, with its original recording link, historical product names and separately labeled current technology references.

Coordinate sound, media, controls and infrastructure with the physical design so the intended experience can be built, operated and maintained.

A concise reference for governed AI in physical venues: authority, decision fields, WorldModel responsibilities, safety precedence and implementation evidence.

A practical way to evaluate patented venue technology: purpose, capability, evidence, support and the IP relevant to the proposed implementation.

Start with the audience experience and operating needs, then develop the interfaces, infrastructure and acceptance criteria that support them.

Visit Mad’s Wonderland in Orange, California. Explore working technology demonstrations, Mad Presence head-tracked sound and your next design question.

Mad can supply technology, specialist engineering and implementation support within an agreed project scope, alongside an owner’s selected delivery partners.

A perspective on coherent visitor experiences, with consent, member continuity and WorldModel architecture separated from future application concepts.

Your Baby's Amazing Brain Traveling Exhibit: a dated Mad archive entry with verified context and original-source links.