Our work / Visitor center
Romero Visitor Center
Immersive media and physical effects bring visitors into parts of the reservoir they cannot ordinarily enter.
- Client
- California Department of Water Resources
- Mad's role
- Exhibit modernization and audiovisual integration
- Main immersive exhibit
- English and Spanish content

Into the reservoir.
Mad's centerpiece combines a curved bank of displays, an overhead projection dome and an interactive console. A vibrating floor adds a physical dimension to the English and Spanish content.
The wider renewal included lighting for a pump model, projected electrical graphics and a custom transformer-style touchscreen cabinet. Visitors can also choose theater content and use a news kiosk by touch or through camera-based head movement.
TECHNICAL DETAILCoordinating the physical installation.
Open the engineering detailClose this sectionLook for the red circuit symbol for engineering detail.
Seven 75-inch displays stand in portrait orientation beneath the projection dome. QuickSilver® provides the computing platform, while TeaParty® coordinates system functions and timed power control. The pump-model upgrade uses LED lighting and DMX-controlled fading. The news kiosk turns head movement into an on-screen selection cursor.
Start with your project
Open up a place people cannot normally visit.
Talk with Mad about how media, physical interfaces and effects can make an unseen process understandable.