Original coverage: Personalizing cultural attractions, the Mad Systems way, InPark Magazine, 30 April 2024. Interview by Joe Kleiman.
The feature discussed Mad’s work with owners and designers and the introduction of Alice® and Lory® alongside the QuickSilver® platform. It named the Missouri Botanical Garden, Crayola IDEAworks and the Pittsburgh Steelers Hall of Honor and Museum as earlier QuickSilver installations.
Its interview described visitor-selected preferences, venue-curated knowledge and demonstrations of personalized content. It also distinguished then-current demonstration work from text-to-speech and virtual-docent options being developed at the time. Maris Ensing’s description of the purpose was succinct: “We’re updating a 40-year old toolkit.”
The full article preserves its contemporary leadership titles, technology descriptions and patent status, including Alice’s patent-pending description in April 2024. Read Joe Kleiman’s original interview.
Current technology context
Explore Alice and Lory for today’s personal media, authored languages, access options and supported delivery paths.
For an existing venue, the first step is to assess the installation and retrofit the playback and control foundation with QuickSilver. Suitable peripheral equipment can be retained. Selected AV++® capabilities can then be integrated and qualified for the project.
Follow the specific work
Explore the Crayola IDEAworks exhibition and the Steelers Hall of Honor Museum for two different applications of Mad’s design and technology.