A physical brand experience can offer visitors useful choices: their language, the product questions they want answered and the depth of a demonstration. This April 2025 perspective explores how personalized media could serve that brief.
An application to design around the customer
Imagine a product demonstration that lets a visitor choose a practical overview or a detailed explanation. A member who has opted into continuity might return to preferences they have already supplied. The experience should remain straightforward for people who prefer a general introduction.
These are application concepts. A retail project needs its own content, operating rules, interfaces and validation. This article does not identify a commissioned retail installation or report a revenue, loyalty or engagement result.
The relevant Mad capabilities
- Alice®: personalized explanations drawn from an approved Body of Knowledge, with editorial control over the product story.
- CheshireCat®: a recognition option for consenting, registered visitors, linked only to permitted preferences in the configured system.
- QuickSilver®: a computer-based playback and control foundation for the selected displays, sound and interactive experiences.
- Local intelligence: a demonstrated direction for keeping important data at the venue, with each selected component’s data path made explicit.
Make the next step useful
Start with the customer question, the brand’s approved knowledge and the staff workflow. Decide whether any persistence is needed, what visitors choose to share and how they change or withdraw those choices. Then define a small demonstration with acceptance criteria that the client and design team can assess.