AUDIOVISUAL SYSTEM DESIGN, ENGINEERING & INTEGRATION
The difference? AV++®.
Built on the QuickSilver® computing foundation, AV++® is designed to be upgraded with technologies available today and new capabilities as they are developed. Your system can grow with your ideas.
Mad designs, engineers, installs and supports complete AV and interactive systems for museums, visitor centers and attractions.
Design•Orchestrate•Inspire
WHY MAD IS DIFFERENT
Build the AV you need now. Keep the compute architecture to do what comes next.
AV++® brings your audiovisual experience and future possibilities together. Built on QuickSilver®, it provides a computing foundation designed to grow as the experience, the audience and the technology change.
QuickSilver® is the compute foundation for a new approach to AV.
Core audiovisual functions run on standard computing and software, allowing sound, video, interactives and show control to share an extensible foundation. That makes current capabilities practical and gives future technologies somewhere to live.
A growing family of capabilities that can work together.
On that foundation, Mad has developed a growing body of patented and patent-pending capabilities that take AV beyond conventional playback and control: media tailored to age and interests, visitor context, optional recognition, accessibility, intelligent operation, advanced audio, spatial experiences, analytics and more.
Your next idea has a place to grow.
AV++® is designed to create a system that can be upgraded with technology available today and new capabilities as they are developed. Its QuickSilver® foundation gives new software, additional computing and connected technologies a place in the working venue.
Extend the experience with software, content and selected AV++® technologies.
Plan for more processing, storage or connected resources as requirements grow.
Retain suitable displays, speakers and other equipment while upgrading the computing foundation or selected components.
Start with the capabilities your venue needs now. We can plan the QuickSilver® foundation, expansion and support around your brief, your priorities and your budget.
Plan your AV++® system ↗
THE AV++® FAMILY
Start with the QuickSilver® computing foundation. Choose the personal media, accessibility, control, audio and operational capabilities your venue needs. Explore each technology for its role, current capabilities and development direction.
Explore the complete family ↗A DSP and acoustic experience engine within AV++, with capabilities that reach beyond conventional signal processing.
One team, from the brief to the operating venue
Engage Mad for a complete system or a defined part of the work. We design with appropriate third-party equipment as well as Mad technologies, so the project is not dependent on adopting a particular product family.
AV strategy, exhibit and experience design, acoustics, infrastructure and technical planning.
Explore the service 02 / Software & interactionInteractive exhibits, media systems, show control and the software connecting people with the story.
Explore the service 03 / Engineering & integrationSound, video, controls, networks and physical fabrication, coordinated for the actual venue.
Explore the service 04 / Delivery & supportInstallation, commissioning, training, diagnostics and support through the life of the system.
Explore the serviceTHE WORK MAKES IT REAL
ALICE® PERSONALIZED MEDIA
The same exhibit can offer a child an age-appropriate story, a teenager a new perspective and an enthusiast a deeper exploration. Alice® tailors media to age, interests and chosen depth, with language and accessibility part of the experience. Alice® OnBoard brings that personalization to visitors’ own devices.
INTRODUCING MAD INTELLIGENCE™
What if a system could remember what it was designed to achieve, check what people actually experience, and keep working to close the gap?
Mad Intelligence™ is our architecture for continuing engineering. It retains the requirements, connects them to what the installation can deliver, verifies the result and directs the next permitted action when something falls short. It brings the engineering discipline of handover into the continuing life of the venue.
When a change needs a person, a maintenance visit or new physical equipment, it makes that need visible. The designer’s intention stays the reference.
INTENT → REALIZATION → VERIFICATION → REPAIR
Mad Hatter™ connects implemented DSP, soundscape and rendering capabilities with continuing work on acoustic verification and adaptation. The aim is sound that keeps serving the intended experience as the room changes.
Mad Presence™ brings listener-responsive immersive audio into Hatter. Mad Nulling™ is our ongoing work to reduce the effect of an exhibit’s sound on adjacent exhibits.
Explore Mad Hatter™ONE CONNECTED FAMILY
THE COMPUTING FOUNDATION
Standard computer hardware, software-based AV and a choice of deployment configurations. Keep equipment replacement and future capabilities practical.
Explore QuickSilver®PERSONAL, ACCESSIBLE EXPERIENCES
Connect multilingual storytelling, recognition, inclusive media, digital interpretation, show control and operator tools around the needs of the visitor.
Explore the capability familyCONTINUING ENGINEERING
Continuing engineering is the aim: retain the intended outcome, verify the physical result and respond to change. Hatter connects established audio capabilities with developing acoustic verification and adaptation.
Explore continuing engineeringGOVERNED ACTION
Give connected intelligence context, permissions and operating boundaries. WorldModel brings ten architectural layers and eleven cross-cutting policies to environments that must act responsibly.
Explore WorldModel™100% LANGUAGE DIGNITY
At the Albert Robles Center, the entire center can switch between English and Spanish within seconds. All the interpretive text changes throughout the center, giving either language the whole visual story instead of a smaller translation beneath another language.
ARC was our first PixelsEverywhere™ installation. Additional complete language sets can be authored and added, extending the same dignity to more visitors.
WHY MAD
“That is how it has always been done” is a reason to ask another question. Our Five Monkeys story captures a habit that runs through Mad: understand the purpose, challenge an inherited limitation and test a more useful answer.
That curiosity connects our design work with QuickSilver, the AV++® family and the continuing engineering of Mad Intelligence. The measure is the experience your venue can deliver.
Read the Five Monkeys story ↗Planning an AV project
Yes. Mad designs, engineers, installs, commissions and supports audiovisual and interactive systems. Appropriate third-party equipment can be used independently of, or alongside, Mad’s technology family.
No. The project scope determines the appropriate combination of equipment, software and services. QuickSilver®, AV++® capabilities and architectural functions can be discussed separately.
Yes. Mad works with owners, architects, designers and project teams. An engagement can start with a new brief, a technical review, a defined exhibit or the renewal of an existing audiovisual system.
The WorldModel™ architecture describes governance, consent, coordination, safety intervention and accountability. Mad Intelligence™ extends the approach toward preserving intent and checking outcomes over time. Their documented architectures and project-specific implementations are distinct from the individual AV products and services available for a given engagement.
LET’S BUILD WHAT COMES NEXT
Bring us an idea, a brief or an operating challenge. We can connect what people should experience with the design, engineering and next steps needed to make it work.
Start a conversation
